Strategic Intelligence for the Industrial Evolution.
We guide OEMs and Industrial IoT platforms through the complex transition from "Heavy Metal" to Software-Defined Assets. We don't just bridge the gap; we define the roadmap.
The Veltrol Methodology
We simulate your vehicle's physical dynamics and control logic using Simulink before cutting any metal. This eliminates late-stage hardware integration failures and gets your prototype to the field months faster.
Complex hardware projects shouldn't mean multi-year waterfall delays. We deploy cross-functional agile governance to rapidly prototype, test, and ship mission-critical connected vehicle platforms to market.
We don't just write cloud applications; we engineer the physical layer. From J1939 CAN architectures to custom edge controllers, we build the definitive bridge from your heavy iron to the IoT dashboard.
Edge Architecture
Rapid Control Prototyping
Legacy Machine Integration
Telematics Gateways (J1939)
Engineered by Owners. Driven by Vél
Veltrol is a boutique engineering consultancy based in Madison, WI—the heart of the Midwest's off-highway corridor. Founded by Eric Hoffmann, we don't just write code; we specialize in the "hard part" of IoT: getting hydraulic valves, pumps, and drivetrains to talk to modern cloud platforms.
Our mission
To engineer the intelligence that connects heavy iron to the modern cloud. > We specialize in the complex intersection of vehicle hardware and digital platforms. Our mission is to build the embedded systems, control logic, and telematics gateways that allow off-highway, defense, and industrial machines to operate with precision and communicate with zero latency.
Our vision
A connected industrial ecosystem where no machine is limited by legacy hardware. > We envision a future where traditional hydraulic and mechanical systems are seamlessly transformed into smart, software-defined assets. We strive to be the most trusted boutique engineering partner in the Midwest for OEMs and IoT platforms navigating this digital transformation.
The Veltrol Name
The name Veltrol comes from a fusion of Vél and Controls. Vél is the Icelandic word for engine. Similar to that of the land of fire and ice our company strives for a harmonious balance in the solutions we develop, so it can be the engine that drives the success of our client's projects and business.
15+ Years of Experience
About Veltrol
Established in 2020 - Madison, WI
Operations in 3 Countries
Our team
Veltrol is a strategic consultancy led by Eric Hoffmann, an inventor and growth leader with a decade of experience navigating the intersection of heavy machinery and the digital cloud. We represent the 'Product Brain' for companies that cannot afford to fail in their digital transformation.
Eric Hoffmann
Managing Director
Leading Veltrol’s strategic vision, Eric bridges the gap between deep technical engineering and client business objectives. He specializes in architecting rapid control solutions for mission-critical vehicle systems.
